Thursday, January 14, 2010

The motorcycle mailboxes advertising.


In 1961, Honda began a major advertising campaign using the slogan: “Nifty, Thrifty, Honda Fifty.” The campaign placed the Honda 50 in the spotlight as a motorcycle that appeals to both men and women by its design. Honda had great success with this motorcycle that sold for a reasonable $250.00.
By December 1962, the American Honda plant sold more than 40,000 motorcycles annually. Honda realized that in order for sales to keep increasing, they would have to keep changing the public perception of motorcycles. The advertising campaign: “You meet the nicest people on a Honda,” blanketed the country and changed the American perception of motorcycles forever.
Motorcycle mailboxes followed the motorcycles popularity. But we need to think about a slogan for the motorcycle mailboxes advertising campaign.

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