Tuesday, January 19, 2010

Sturgis Motorcycle Rally and motorcycle mailboxes

Sturgis Motorcycle Rally in 2005 marked the 65-th anniversary. This famous bike event attracts about 600000 visitors and participants. Looking at this event, I was interested, how many between these 600000 people, may have a motorcycle mailbox.

Thursday, January 14, 2010

A geographical market of motorcycle mailboxes.

Motorcycle are popular in many counties, for example in Japan. Few outside Japan are aware of the scale or duration of Japan's motorcycle industry, which comprised roughly 200 manufacturers in 1955. For decades, a crown jewel of Japan's postwar manufacturing industry, motorcycles remain one of Japan's top exports.
But the main market of motorcycle mailboxes - USA. Just few of them were sold to Europe and none to Japan.

Motorcycle races and motorcycle mailboxes

Daimler's motor-bicycle of 1885 could reach 12 m. p. h. Britain lagged behind France and Germany in the development of racing at first but in 1907 Brooklands was opened and the first Tourist Trophy race in the Isle of Man was held. International competition was organized by the Fédération Internationale des Clubs Motor-cyclistes (FIM). Speedway racing was introduced into Britain from America in the 1920s and a league started in 1929. After considerable vicissitudes, it is now re-established and organized by the Speedway Control Board. The popularity of motorcycle races increased the motorcycles popularity, correspondingly people started to buy other motorcycle products, as, for example, motorcycle mailboxes.

A motorcycle mailbox as a motorcycle object.

Anybody who likes motorcycles would interested in books about motorcycles and other objects that can be connected with motorcycles, as cups, shirts or motorcycle mailboxes.

Here is a good info regarding one motorcycle book: "The Spirit of the Motorcycle" is the first pop culture history of motorcycling in North America, featuring great large-format photography of stunning vintage and current motorcycles and rare archival photographs, historical images, brochures, artwork, advertisements, and collectibles."

Unfortunately we don't have such good info regarding motorcycle mailboxes.

The motorcycle mailboxes advertising.


In 1961, Honda began a major advertising campaign using the slogan: “Nifty, Thrifty, Honda Fifty.” The campaign placed the Honda 50 in the spotlight as a motorcycle that appeals to both men and women by its design. Honda had great success with this motorcycle that sold for a reasonable $250.00.
By December 1962, the American Honda plant sold more than 40,000 motorcycles annually. Honda realized that in order for sales to keep increasing, they would have to keep changing the public perception of motorcycles. The advertising campaign: “You meet the nicest people on a Honda,” blanketed the country and changed the American perception of motorcycles forever.
Motorcycle mailboxes followed the motorcycles popularity. But we need to think about a slogan for the motorcycle mailboxes advertising campaign.