End of the year brought more orders. The mailbox manufacturer was overloaded and delayed the orders and sometimes sent incomplete sets! Even more problems we had with our bonus - house number stickers set to attach to these mailboxes. The number sets were wrong, or forgotten almost every other order! E-mail exchange with angry customers took a lot of my time, effort and emotions.
Finally, we made some changes:
1) eliminated bonuses - number sets and screen saver. Number sets, we just realized create too much troubles. Screen saver bonus looked lonely as the only bonus. I consider using this screen saver as opt-in instead of newsletter.
2) we raised the price.
As we see now, both changes did not effect conversion at all, while making our life much easier!
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